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YouTube Stars Use Beauty Tutorials to Drive Millions of Sales for Skincare Products

This is how YouTube stars use beauty tutorials to drive millions of sales for skincare products

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How YouTube Stars Use Beauty Tutorials to Drive Millions of Sales for Skincare Products
YouTube beauty video screenshot (YouTube)
Press Release

Most expert internet entrepreneurs use YouTube to drive massive product sales. These internet marketers create video content that teaches viewers are something is done. And since people are naturally lazy at reading, they find it easy to watch videos. Product marketers exploit this rising human nature to produce educative videos that could be used to indirectly market relevant products.

Thousands of product marketers use YouTube to visually promote their products and services. And millions of internet users rely on YouTube videos to learn various skills and knowledge. To this extent, skincare experts create beauty video tutorials that influential vloggers promote to their unique audiences. Many of the videos introduce new beauty products or demonstrate how a particular skincare product is used.

A BBC News study examines how YouTube stars use beauty tutorials to drive huge product sales in the skincare industry among other related issues.

The United States Is the Highest Spender on Beauty Products

Worldwide, the skincare industry generated $45.5 billion in colored cosmetics sales in 2017. Industry experts estimate global sales will increase by 6% in 2018 with the United States leading others in beauty expenditure. According to market analyst Mintel, the 10 countries leading in skincare spending are in the following order –

  • United States
  • Japan
  • China
  • United Kingdom
  • South Korea
  • Brazil
  • Russia
  • Germany
  • France
  • Italy

The US is estimated to spend about $12.1 billion on make-up products and services in 2018.

Make-Up Brands Hire Influential YouTube Vloggers to Promote Their Products

More than one million beauty videos are watched every day on YouTube in 2018, encouraging skincare companies to team up with YouTube influencers. Beauty brands do this by –

  1. Paying vloggers to serve as brand ambassadors
  2. Buying mentions in related beauty video content
  3. Giving sample products for demonstration purposes in videos

To this extent, MAC Cosmetics employed the services of YouTuber Patrick Starr to promote their make-up collection launch to his 3.9 million YouTube subscribers. L’Oreal Paris has also used Rosie Bea and Jennie Jenkins among other YouTube stars to promote its beauty products.

Yuya, a 25-year-old Mexican is the world’s most famous beauty vlogger with over 21 million YouTube subscribers on her video channel. She uses her influence as a beauty expert to promote many skincare products while making money in the process. Zoella, a UK-based beauty vlogger is the second most popular skincare vlogger in the world with 12 million YouTube subscribers.

L’Oreal Group Is the Largest Cosmetics Company in the World Today

While women aged 16 and 45 are the most likely to buy make-up products, some beauty companies soar higher above others in terms of market share. The following four cosmetics companies top the list of the most valuable beauty brands in the world –

  • L’Oreal – with sales that exceeded $28.6 billion in 2017
  • Unilever
  • Procter & Gamble
  • Estee Lauder

Having acquired Urban Decay and NYX Cosmetics among other cosmetics brands, L’Oreal has now emerged as the largest cosmetics company in the world.

Some of the Most Popular Make-Up Products in the Market

There are hundreds of make-up products in the market today, but the most popular are the following –

  • Foundation
  • Concealers
  • Powders
  • Primers and highlighters
  • Lipsticks
  • Eye-shadows

“Young women have embraced new products, and are confident bringing them into their product repertoire; contouring, baking and strobing are all professional make-up techniques which have made their way into the consumer market thanks to YouTube tutorials,” said Charlotte Libby, global colour cosmetics analyst at Mintel.

This post was originally published on Health News Office

Nike Omedo is a dedicated news researcher. She has a degree in Mass Communication with 9 years news reporting experience. She loves to cover global health issues and personal health challenges.

Diseases & Disorders

Pompe Disease Market In-Depth Analysis of Market Challenges and Upcoming Trends

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Global Pompe Disease market report it provides a vital recent industry data which covers in general market situation along with future scenario for industry around the Globe. It also consists of major data along with forecasts of a global market along with clear presentation of diagrams (charts and tables).

Pompe Disease Market by Therapy Type (Enzyme Replacement Therapy and Substrate Reduction Therapy), Molecule Type (Biologics and Small Molecules), Route of Administration (Oral and Parenteral), and Dosage Forms (Solid and Liquid) – Global Opportunity Analysis and Industry Forecast, 2020-2027

 

Download PDF Report Sample with statistical info @ https://www.alliedmarketresearch.com/request-toc-and-sample/4376

 

Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

 

Key players that operate in the market are Amicus Therapeutics, BioMarin Pharmaceutical, Genzyme, Audentes Therapeutics, EpiVax, Oxyrane, Sangamo BioSciences, and Valerion Therapeutics.

 

KEY BENEFITS FOR STAKEHOLDERS

  • The Pompe Disease market size has been analyzed across all regions.
  • Porter’s five force analysis helps to analyze the potential of buyers & suppliers and the competitive scenario of the industry for strategy building
  • The report outlines the current market trends and future scenario of the market size from 2019 to 2027 to understand the prevailing opportunities and potential investment pockets.
  • Major countries in the regions have been mapped according to their individual revenue contribution.
  • The key drivers, restraints, and market opportunities and their detailed impact analysis are elucidated in the study.
  • The market analysis covers in-depth information of major industry participants.

KEY MARKET SEGMENTS

By Therapy Type

  • Enzyme Replacement Therapy
  • Substrate Reduction Therapy

By Molecule Type

  • Biologics
  • Small Molecules

By Route of Administration

  • Oral
  • Parenteral

By Dosage Forms

  • Solid
  • Liquid

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Saudi Arabia
    • South Africa
    • Argentina
    • Rest of LAMEA

 

 For Purchase Enquiry:  https://www.alliedmarketresearch.com/purchase-enquiry/4376

This post was originally published on Health News Office

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Diseases & Disorders

Burn Care Market Is Expected to See Extensive Worldwide Growth

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Global Burn Care market report it provides a vital recent industry data which covers in general market situation along with future scenario for industry around the Globe. It also consists of major data along with forecasts of a global market along with clear presentation of diagrams (charts and tables).

Burn Care Market by Product (Advanced Burn Care, Biologics, and Traditional Burn Care), Burn Type (Minor, Partial-thickness, and Full-thickness Burns), and End User (Hospitals, Physician Clinics, Home Care, and Others) – Global Opportunity Analysis and Industry Forecast, 2020-2027

 

Download PDF Report Sample with statistical info @ https://www.alliedmarketresearch.com/request-toc-and-sample/4395

 

Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

 

The key players operating in this market include 3M Company, Medtronic Plc., Smith & Nephew plc, Mlnlycke Health Care, Acelity L.P. Inc., ConvaTec Inc., Coloplast Group, Integra LifeSciences Corporation, Johnson & Johnson, and BSN Medical GmbH.

 

KEY BENEFITS FOR STAKEHOLDERS

  • The Burn Care market size has been analyzed across all regions.
  • Porter’s five force analysis helps to analyze the potential of buyers & suppliers and the competitive scenario of the industry for strategy building
  • The report outlines the current market trends and future scenario of the market size from 2019 to 2027 to understand the prevailing opportunities and potential investment pockets.
  • Major countries in the regions have been mapped according to their individual revenue contribution.
  • The key drivers, restraints, and market opportunities and their detailed impact analysis are elucidated in the study.
  • The market analysis covers in-depth information of major industry participants.

KEY MARKET SEGMENTS

By Product

  • Advanced Burn Care
    • Alginate Dressings
    • Collagen Dressings
    • Hydrogel Dressings
    • Hydrocolloid Dressings
    • Wound Contact Layers
    • Film Dressings
    • Foam Dressings
    • Others
  • Biologics
  • Traditional Burn Care
    • Tapes
    • Dressings
  • Others

By Burn Type

  • Minor Burns
  • Partial-thickness Burns
  • Full-thickness Burns

By End User

  • Hospitals
    • Inpatient
    • Outpatient
  • Physician Clinics
  • Home Care
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • Japan
    • China
    • India
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Saudi Arabia
    • South Africa
    • Rest of LAMEA

 

 For Purchase Enquiry:  https://www.alliedmarketresearch.com/purchase-enquiry/4395

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Diseases & Disorders

Peripheral artery disease Market Expected to reach $4,980 Mn by 2023

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The introduction of new interventional treatment options such as atherectomy drives the market growth. Atherectomy is beneficial in removing the build-up of plaque in arteries with the help of stent or catheter. Thus, with the increase in prevalence of calcified and hard lesions the market for atherectomy is expected to grow.

 Peripheral Artery Disease Market is projected to reach $4,980 million by 2023, growing at a CAGR of 6.8% from 2017 to 2023. The peripheral stents segment held more than two-fifth share of the total market in 2016.

Peripheral artery disease is a circulatory disease in which plaque builds up in the arteries of legs, heads, and other limbs. Increase in geriatric population and rise in number of patients suffering from peripheral artery disease, are expected to drive the market growth. Moreover, favorable reimbursement scenario for peripheral artery disease treatment and advanced peripheral treatment products such drug-eluting stents in turn boosts the market growth. However, restenosis (reoccurrence of peripheral artery disease post treatment) is expected to impede the market growth.

Download PDF Report Sample with statistical info @ https://www.alliedmarketresearch.com/request-sample/4315

Peripheral stents segment is expected to dominate the market throughout the analysis period as these significantly reduce the risk associated with the build-up of plaque in the arteries. Plaque modification devices is expected to register highest CAGR of 7.6% during the forecast period.

Key Findings of the Peripheral Artery Disease Market:

  • Atherectomy devices is projected to grow at a CAGR of 7.9% during the forecast period.
  • Chronic total occlusion devices accounted for more than two-fifth of the share of the global peripheral artery disease market, in 2016.
  • Aspiration thrombectomy segment is expected to register the highest CAGR of 10.3% during the analysis period.
  • Drug-eluting stents is expected to grow at the CAGR of 7.7% during the forecast period.
  • France and Germany collectively contributed for more than one-third share of the European peripheral artery disease market in 2016.
  • Japan is the major shareholder, accounting for more than one-third share of the Asia-Pacific peripheral artery disease market in 2016.

Make an Enquiry for Purchase Report @ https://www.alliedmarketresearch.com/purchase-enquiry/4315

Asia-Pacific is projected to register the highest CAGR of 7.9% during the forecast period, owing to increase in incidence of population suffering from diabetes, obesity, and high blood pressure. In addition, increase in healthcare expenditure and introduction of interventional products such as drug-coated balloon offer a lucrative opportunity for the market growth.

The major companies profiled in the report include Abbott Laboratories, Boston Scientific Corporation, Cook Medical, Cardinal Health, Inc., C. R. Bard, Inc., Medtronic plc, Terumo Corporation, The Spectranetics Corporation, AngioDynamics, Inc., BIOTRONIK, and B. Braun Melsungen AG.

This post was originally published on Health News Office

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