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YouTube Stars Use Beauty Tutorials to Drive Millions of Sales for Skincare Products

This is how YouTube stars use beauty tutorials to drive millions of sales for skincare products

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How YouTube Stars Use Beauty Tutorials to Drive Millions of Sales for Skincare Products
YouTube beauty video screenshot (YouTube)

Most expert internet entrepreneurs use YouTube to drive massive product sales. These internet marketers create video content that teaches viewers are something is done. And since people are naturally lazy at reading, they find it easy to watch videos. Product marketers exploit this rising human nature to produce educative videos that could be used to indirectly market relevant products.

Thousands of product marketers use YouTube to visually promote their products and services. And millions of internet users rely on YouTube videos to learn various skills and knowledge. To this extent, skincare experts create beauty video tutorials that influential vloggers promote to their unique audiences. Many of the videos introduce new beauty products or demonstrate how a particular skincare product is used.

A BBC News study examines how YouTube stars use beauty tutorials to drive huge product sales in the skincare industry among other related issues.

The United States Is the Highest Spender on Beauty Products

Worldwide, the skincare industry generated $45.5 billion in colored cosmetics sales in 2017. Industry experts estimate global sales will increase by 6% in 2018 with the United States leading others in beauty expenditure. According to market analyst Mintel, the 10 countries leading in skincare spending are in the following order –

  • United States
  • Japan
  • China
  • United Kingdom
  • South Korea
  • Brazil
  • Russia
  • Germany
  • France
  • Italy

The US is estimated to spend about $12.1 billion on make-up products and services in 2018.

Make-Up Brands Hire Influential YouTube Vloggers to Promote Their Products

More than one million beauty videos are watched every day on YouTube in 2018, encouraging skincare companies to team up with YouTube influencers. Beauty brands do this by –

  1. Paying vloggers to serve as brand ambassadors
  2. Buying mentions in related beauty video content
  3. Giving sample products for demonstration purposes in videos

To this extent, MAC Cosmetics employed the services of YouTuber Patrick Starr to promote their make-up collection launch to his 3.9 million YouTube subscribers. L’Oreal Paris has also used Rosie Bea and Jennie Jenkins among other YouTube stars to promote its beauty products.

Yuya, a 25-year-old Mexican is the world’s most famous beauty vlogger with over 21 million YouTube subscribers on her video channel. She uses her influence as a beauty expert to promote many skincare products while making money in the process. Zoella, a UK-based beauty vlogger is the second most popular skincare vlogger in the world with 12 million YouTube subscribers.

L’Oreal Group Is the Largest Cosmetics Company in the World Today

While women aged 16 and 45 are the most likely to buy make-up products, some beauty companies soar higher above others in terms of market share. The following four cosmetics companies top the list of the most valuable beauty brands in the world –

  • L’Oreal – with sales that exceeded $28.6 billion in 2017
  • Unilever
  • Procter & Gamble
  • Estee Lauder

Having acquired Urban Decay and NYX Cosmetics among other cosmetics brands, L’Oreal has now emerged as the largest cosmetics company in the world.

Some of the Most Popular Make-Up Products in the Market

There are hundreds of make-up products in the market today, but the most popular are the following –

  • Foundation
  • Concealers
  • Powders
  • Primers and highlighters
  • Lipsticks
  • Eye-shadows

“Young women have embraced new products, and are confident bringing them into their product repertoire; contouring, baking and strobing are all professional make-up techniques which have made their way into the consumer market thanks to YouTube tutorials,” said Charlotte Libby, global colour cosmetics analyst at Mintel.

Nike Omedo is a dedicated news researcher. She has a degree in Mass Communication with 9 years news reporting experience. She loves to cover global health issues and personal health challenges.

Diseases & Disorders

Global Animal Health Diagnostics Market |Trend,Growth,Business Analysis,Forecast 2019-2025

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Global Animal Health Diagnostics Market Report Overview

The report published on the global Animal Health Diagnostics market is a comprehensive analysis of data that has been collected from a variety of sources. The global Animal Health Diagnostics market has been divided into several different market segments and the market share for each of the different segments discussed is presented from the year 2019 to the year 2025 that comprises the base period.

Market Dynamics

The global Animal Health Diagnostics Market is dependent on a variety of different factors that are responsible for market growth. The factors can vary from region to region and do not remain constant. These factors are identified for the different regions that are mentioned in the report and are categorized based on the effect that they can have on the market. The factors are identified for both the base period and the forecast period and are presented in the global Animal Health Diagnostics market report.

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Major Key Players

* IDEXX Laboratories (US)
* Abaxis (US)
* Thermo Fisher Scientific (US)
* Neogen (US)
* Heska (US)
* Zoetis (US)

Global Animal Health Diagnostics Market Segmentation

For product type segment, this report listed main product type of Animal Health Diagnostics market
* Clinical Biochemistry
* Urinalysis
* Immunodiagnostics
* Hematology
* Molecular Diagnostics

For end use/application segment, this report focuses on the status and outlook for key applications.

* Veterinary Hospitals
* Veterinary Clinics
* Research Institutes

For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:

* North America
* South America
* Asia & Pacific
* Europe
* MEA (Middle East and Africa)

The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

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Diseases & Disorders

Healthcare and Laboratory UV Disinfection Market Insights by Comprehensive Landscape, Current Statistics, Business Strategies, Upcoming Trends and Future Prospects by Global Outlook 2019 to 2025

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Global Healthcare and Laboratory UV Disinfection Market Professional Survey Report 2019

 

Summary: –

Wiseguyreports.Com Adds “Healthcare and Laboratory UV Disinfection – Market Demand, Growth, Opportunities, Manufacturers and Analysis of Top Key Players to 2025” To Its Research Database.

 

Overview:

The global Healthcare and Laboratory UV Disinfection market was valued at million US$ in 2018 and will reach million US$ by the end of 2025, growing at a CAGR of during 2019-2025.
This report focuses on Healthcare and Laboratory UV Disinfection volume and value at global level, regional level and company level. From a global perspective, this report represents overall Healthcare and Laboratory UV Disinfection market size by analyzing historical data and future prospect.
Regionally, this report categorizes the production, apparent consumption, export and import of Healthcare and Laboratory UV Disinfection in North America, Europe, China, Japan, Southeast Asia and India.
For each manufacturer covered, this report analyzes their Healthcare and Laboratory UV Disinfection manufacturing sites, capacity, production, ex-factory price, revenue and market share in global market.

 

The following manufacturers are covered:
Aquionics
Atlantic Ultraviolet
GE Lighting
Philips Lighting
American Ultraviolet
Atlantium Technologies
Calgon Carbon

 

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Our report for the global Healthcare and Laboratory UV Disinfection market attempts to present our readers with a comprehensive overview of the conditions and climate the global Healthcare and Laboratory UV Disinfection market is currently subject to, and is expected to witness during our study period of 2019-2025. We will begin our market report for the global Healthcare and Laboratory UV Disinfection market by evaluating the current worth of the global Healthcare and Laboratory UV Disinfection market, after which we will estimate the possible worth of the global Healthcare and Laboratory UV Disinfection market by the end of 2025. The CAGR growth will also be approximated by us. We will try to understand the reasons behind this market growth. Not only this, if we notice any market growth impediments, in the process of analyzing the Healthcare and Laboratory UV Disinfection market for the years 2019-2025, we will inform the readers about the same.

Environmental concerns that might prove significant to the growth/failure of this market space will be discussed, as will governmental regulations which have the same impact. If there are industry verticals which are contributing to the demand for the products made available by the global Healthcare and Laboratory UV Disinfection market, we will notify the readers about this too. Those interested in learning about the global Healthcare and Laboratory UV Disinfection market will find our market survey report an interesting and informative read. We will study the Healthcare and Laboratory UV Disinfection market in segments to enable the readers with better comprehension of each market segment applicable for the market. We will also discuss the regional penetration of the Healthcare and Laboratory UV Disinfection market in different geographical areas of the world. If tone geographical area is more dominant than others in the global Healthcare and Laboratory UV Disinfection market, we will examine the reasons for the same.

 

Complete report with Comprehensive table of [email protected] https://www.wiseguyreports.com/reports/4635238-global-healthcare-and-laboratory-uv-disinfection-market-professional

 

Regional Overview

The global Healthcare and Laboratory UV Disinfection market is studied in the areas of North and South America, the Middle East, Europe and Asia Pacific. Out of these areas, we state the location which holds the largest markets share in the global Healthcare and Laboratory UV Disinfection market. Possible reasons to explain this market dominance are discussed. Based on our research, we also discuss the geographical area which we assume will register the fastest CAGR growth in the discussed time period. The CAGR growth is approximated and the various contributing factors for such growth is guessed at.

 

Other market segmentations

Other relevant market segmentations for the global Healthcare and Laboratory UV Disinfection market are – product type, application and distribution channel. The product type segment discusses the different kinds of products made available by the global Healthcare and Laboratory UV Disinfection market. The product application segment examines the different end-users operational in the global Healthcare and Laboratory UV Disinfection market space. Lastly, the distribution channel segment details the channels of distribution made available to the global Healthcare and Laboratory UV Disinfection market for sales and profitmaking.

 

Continued……………………

 

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Diseases & Disorders

Electric Rice Cooker Market 2019 Global Analysis & Forecast to 2025 Market Research Report

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Global Electric Rice Cooker Industry

New Study On “2019-2025 Electric Rice Cooker Market Global Key Player, Demand, Growth, Opportunities and Analysis Forecast” Added to Wise Guy Reports Database

Report Overview

The Global Electric Rice Cooker Market has been analyzed by a number of researchers and presented in the form of a market research report. This report has emphasized its focus on the status, growth opportunities, key market vendors, future forecast of the growth trajectory, and key regional markets. These focal points are studied primarily to provide an in-depth understanding of the report to the readers of such a report. However, before the report begins, there is a basic overview section that has studied the definitions, classification, and application of the product or service under the microscope in this report.

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The following manufacturers are covered in this report, with sales, revenue, market share for each company:
Toshiba Corporation
Panasonic
Bajaj Electricals
Pigeon Corporation,
Zojirushi America Corporation
Cusinart
Tiger Corporation
Sunbeam Products
Aroma Housewares Company

Market Dynamics

The report on Global Electric Rice Cooker Market has mentioned various dynamics that have had an impactful hold on the market functioning and hence, played an important role in the trajectory taken up by the market. These dynamics include factors that have impeded the growth of the market over the assessment period, along with factors that have challenged such growth of the Global Electric Rice Cooker Market through the forecast period. Studying these dynamics has aided researchers to figure out their impact on the market’s growth chart and their relationship with one another. It has included the pricing history, the volume trends, and the value associated with the product or service studied in the market report

The report prospects the entire Global Electric Rice Cooker Market, including the global production and revenue forecast, regional forecast. It also foresees the Global Electric Rice Cooker Market broadly by type, application and region. The report is designed to incorporate both qualitative and quantitative aspects of the global industry within each of the regions and countries involved in the study. It also discusses in detail about the critical aspects such as market driving factors & challenges that will define the future growth of the market. Furthermore, the report also aims at incorporating available opportunities in micro markets for stakeholders to invest. Finally, the report presents an overall Global Electric Rice Cooker Market size by analysing historical data and future prospect.

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For more information or any query mail at [email protected]

About Us
Wise Guy Reports is part of the Wise Guy Consultants Pvt. Ltd. and offers premium progressive statistical surveying, market research reports, analysis & forecast data for industries and governments around the globe. Wise Guy Reports understand how essential statistical surveying information is for your organization or association. Therefore, we have associated with the top publishers and research firms all specialized in specific domains, ensuring you will receive the most reliable and up to date research data available.

Contact Us:
Norah Trent
+1 646 845 9349 / +44 208 133 9349
Follow on LinkedIn: https://www.linkedin.com/company/wise-guy-research-consultants-pvt-ltd-?trk=biz-companies-cym

 

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