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YouTube Stars Use Beauty Tutorials to Drive Millions of Sales for Skincare Products

This is how YouTube stars use beauty tutorials to drive millions of sales for skincare products



How YouTube Stars Use Beauty Tutorials to Drive Millions of Sales for Skincare Products
YouTube beauty video screenshot (YouTube)
Press Release

Most expert internet entrepreneurs use YouTube to drive massive product sales. These internet marketers create video content that teaches viewers are something is done. And since people are naturally lazy at reading, they find it easy to watch videos. Product marketers exploit this rising human nature to produce educative videos that could be used to indirectly market relevant products.

Thousands of product marketers use YouTube to visually promote their products and services. And millions of internet users rely on YouTube videos to learn various skills and knowledge. To this extent, skincare experts create beauty video tutorials that influential vloggers promote to their unique audiences. Many of the videos introduce new beauty products or demonstrate how a particular skincare product is used.

A BBC News study examines how YouTube stars use beauty tutorials to drive huge product sales in the skincare industry among other related issues.

The United States Is the Highest Spender on Beauty Products

Worldwide, the skincare industry generated $45.5 billion in colored cosmetics sales in 2017. Industry experts estimate global sales will increase by 6% in 2018 with the United States leading others in beauty expenditure. According to market analyst Mintel, the 10 countries leading in skincare spending are in the following order –

  • United States
  • Japan
  • China
  • United Kingdom
  • South Korea
  • Brazil
  • Russia
  • Germany
  • France
  • Italy

The US is estimated to spend about $12.1 billion on make-up products and services in 2018.

Make-Up Brands Hire Influential YouTube Vloggers to Promote Their Products

More than one million beauty videos are watched every day on YouTube in 2018, encouraging skincare companies to team up with YouTube influencers. Beauty brands do this by –

  1. Paying vloggers to serve as brand ambassadors
  2. Buying mentions in related beauty video content
  3. Giving sample products for demonstration purposes in videos

To this extent, MAC Cosmetics employed the services of YouTuber Patrick Starr to promote their make-up collection launch to his 3.9 million YouTube subscribers. L’Oreal Paris has also used Rosie Bea and Jennie Jenkins among other YouTube stars to promote its beauty products.

Yuya, a 25-year-old Mexican is the world’s most famous beauty vlogger with over 21 million YouTube subscribers on her video channel. She uses her influence as a beauty expert to promote many skincare products while making money in the process. Zoella, a UK-based beauty vlogger is the second most popular skincare vlogger in the world with 12 million YouTube subscribers.

L’Oreal Group Is the Largest Cosmetics Company in the World Today

While women aged 16 and 45 are the most likely to buy make-up products, some beauty companies soar higher above others in terms of market share. The following four cosmetics companies top the list of the most valuable beauty brands in the world –

  • L’Oreal – with sales that exceeded $28.6 billion in 2017
  • Unilever
  • Procter & Gamble
  • Estee Lauder

Having acquired Urban Decay and NYX Cosmetics among other cosmetics brands, L’Oreal has now emerged as the largest cosmetics company in the world.

Some of the Most Popular Make-Up Products in the Market

There are hundreds of make-up products in the market today, but the most popular are the following –

  • Foundation
  • Concealers
  • Powders
  • Primers and highlighters
  • Lipsticks
  • Eye-shadows

“Young women have embraced new products, and are confident bringing them into their product repertoire; contouring, baking and strobing are all professional make-up techniques which have made their way into the consumer market thanks to YouTube tutorials,” said Charlotte Libby, global colour cosmetics analyst at Mintel.

This post was originally published on Health News Office

Nike Omedo is a dedicated news researcher. She has a degree in Mass Communication with 9 years news reporting experience. She loves to cover global health issues and personal health challenges.


Wax Market Profit margin, sales, market size, key Venders and forecast period 2017-2023



Press Release

A new market research report on the Global Wax market has introduced by KD Market Insights. The report is dedicated to in-depth industry analysis of the global Wax market. The Global Wax Market analysis is broken down on different segmentation levels including Market By Type, By Application.

The growth of the global wax market is majorly driven by increase in requirement of waxes in the packaging industry, as waxes offers exceptional resistance to water. Moreover, upsurge in demand for waxes from applications such as tire & rubber, coating, and floor polishes boosts the market growth. The use of waxes as a base ingredient in cosmetics products further supports the growth of the market. However, the market growth is restricted due to high prices of synthetic and natural waxes. Moreover, the shortage in supply of paraffin/mineral wax hampers the market growth. Conversely, rise in awareness towards wax-based natural cosmetics provides lucrative opportunity for the manufacturers.

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The report segments the global wax market based on type, application, and geography. Depending on type, the market is fragmented into paraffin/mineral, synthetic, and natural wax. The applications covered in the study include candles, packaging, emulsions, hot melts, floor polishes, and others. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The major players profiled in this study are as follows:
– Dow Corning
– Akzo Nobel N.V.
– Evonik Industries
– Arch Chemicals
– Hexion Inc.
– Honeywell International
– Lubrizol Corporation
– The Clorox Company
– Momentive Performance Materials

– The report provides an in-depth analysis of the current trends, drivers, and dynamics of the wax market to elucidate the prevailing opportunities.
– It offers qualitative trends and quantitative analyses from 2016 to 2023 to assist stakeholders to understand the market scenario.
– In-depth analysis of the various wax types and applications has been provided.
– Competitive intelligence of the industry highlights the business practices followed by key players across geographies as well as the prevailing market opportunities.
– The key players are profiled along with their strategies & developments to understand the competitive outlook of the industry.


By Type
– Paraffin/Mineral Wax
– Synthetic Wax
– Natural Wax

By Application
– Candles
– Packaging
– Emulsions
– Hot Melts
– Floor Polishes
– Others

By Geography
North America
– U.S.
– Canada
– Mexico
– Germany
– UK
– Netherlands
– France
– Rest of Europe
– China
– Japan
– India
– Rest of Asia-Pacific
– Brazil
– Argentina
– Africa
– Rest of LAMEA

– Sason
– ExxonMobil
– Sinopec
– PetroChina Company Limited
– The International Group

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Table of Content
1.1. Report description
1.2. Key benefits
1.3. Key market segments
1.4. Research methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

2.1. CXO perspective

3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets, by geography
3.2.2. Top winning strategy Top Winning Strategies, By Year, 2014-2018* Top Winning Strategies, By Development, 2014-2018* (%) Top Winning Strategies, By Company, 2014-2018* (%) Top Winning Strategies, By Company, 2014-2017*
3.3. Market share analysis, 2016
3.4. Porters five forces analysis
3.4.1. Bargaining power of suppliers
3.4.2. Bargaining power of buyers
3.4.3. Threat of new entrants
3.4.4. Threat of substitutes
3.4.5. Intensity of competitive rivalry
3.5. Market dynamics
3.5.1. Drivers Upsurge in demand for wax from the packaging industry Increase in use of wax in the cosmetic industry
3.5.2. Restraint High cost of synthetic and natural wax
3.5.3. Opportunity Increase in awareness about wax-based natural cosmetic products

4.1. Overview
4.1.1. Market size and forecast
4.2.1. Market Size and forecast, by geography
4.2.2. Market Size and forecast, by country
4.3.1. Market Size and forecast, by geography
4.3.2. Market Size and forecast, by country
4.4.1. Market size and forecast, by geography
4.4.2. Market size and forecast, by country

5.1. Overview
5.1.1. Market size and forecast
5.2.1. Market Size and forecast, by geography
5.2.2. Market Size and forecast, by country
5.3.1. Market Size and forecast, by geography
5.3.2. Market Size and forecast, by country
5.4.1. Market Size and forecast, by geography
5.4.2. Market Size and forecast, by country
5.5.1. Market Size and forecast, by geography
5.5.2. Market Size and forecast, by country
5.6.1. Market Size and forecast, by geography
5.6.2. Market Size and forecast, by country
5.7.1. Market Size and forecast, by geography
5.7.2. Market Size and forecast, by country

6.1. Overview
6.1.1. Market size and forecast
6.2.1. Market size and forecast, by type
6.2.2. Market size and forecast, by application
6.2.3. Market size and forecast, by country
6.2.4. U.S. Market size and forecast, by type Market size and forecast, by application
6.2.5. Canada Market size and forecast, by type Market size and forecast, by application
6.2.6. Mexico Market size and forecast, by type Market size and forecast, by application
6.3.1. Market size and forecast, by type
6.3.2. Market size and forecast, by application
6.3.3. Market size and forecast, by country
6.3.4. Germany Market size and forecast, by type Market size and forecast, by application
6.3.5. UK Market size and forecast, by type Market size and forecast, by application
6.3.6. The Netherlands Market size and forecast, by type Market size and forecast, by application
6.3.7. France Market size and forecast, by type Market size and forecast, by application
6.3.8. Rest of Europe Market size and forecast, by type Market size and forecast, by application
6.4.1. Market size and forecast, by type
6.4.2. Market size and forecast, by application
6.4.3. Market size and forecast, by country
6.4.4. China Market size and forecast, by type Market size and forecast, by application
6.4.5. Japan Market size and forecast, by type Market size and forecast, by application

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About Us:
KD Market Insights offers a comprehensive database of syndicated research studies, customized reports, and consulting services. These reports are created to help in making smart, instant and crucial decisions based on extensive and in-depth quantitative information, supported by extensive analysis and industry insights. Our dedicated in-house team ensures the reports satisfy the requirement of the client. We aim at providing value service to our clients. Our reports are backed by extensive industry coverage and is made sure to give importance to the specific needs of our clients. The main idea is to enable our clients to make an informed decision, by keeping them and ourselves up to date with the latest trends in the market.
Contact Us:
KD Market Insights
150 State Street, Albany,
New York, USA 12207
+1 (518) 300-1215
Email: [email protected]

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This post was originally published on Health News Office

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Placenta Eye Cream Market to witness Massive Growth by 2025: Lanocrème, Miccosmo, Merino Placenta



Placenta Eye Cream
Press Release

An extensive analysis of the Global Placenta Eye Cream market strategy of the leading companies in the precision of import/export consumption, supply and demand figures, cost, price, revenue and gross margins. The report starts by an introduction about the company profiling and a comprehensive review about the strategy concept and the tools that can be used to assess and analyze strategy. It also analyzes the company’s strategy in the light of Porter’s Value Chain, Porter’s Five Forces, SWOT analysis, and recommendation on Balanced Scorecard for supply chain analysis considering few players like Lanocrème, Miccosmo, Merino Placenta, Zealand, Yukeido, Holika, Ovine, EMK, Berrisom, MVSK, Joseristine & Alpine.

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Porter’s Five Forces model is a powerful tool that combines five competitive forces which limit any industry’s profit according to external factors. These forces are the threat of new entrants, the customer bargaining power, the supplier bargaining power, the substitution to an alternative product or service, and the intensity of competition among current rivals inside the industry.


Prominent players profiled in the study: Lanocrème, Miccosmo, Merino Placenta, Zealand, Yukeido, Holika, Ovine, EMK, Berrisom, MVSK, Joseristine & Alpine


The future trends also introduced in the report which elaborates key factors of Global Placenta Eye Cream such as market opportunities, future market risk, benefit, loss and profit, customer perspective, Innovation, Short Term vs. Long Term goals etc. The detailed manufacturer profiles are included with sales, revenue, and price of Global Placenta Eye Cream.

Scope of the Report

Product Type: , Anti-aging & Collagen Boosting

Geographical Regions: North America, Europe, China, Japan, Southeast Asia & India

Application: Cosmetics, Hospital & Other

This report covers the current scenario and growth prospects of Global Placenta Eye Cream Market for the period 2019 – 2025. The study is a professional and in-depth study with around n- no. of tables and figures which provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the domain.

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What are the market factors described in the report?

– Analysis Tool: The Global Placenta Eye Cream Market Report contains accurate analysis and evaluation data for key industry players and market coverage using a number of analytical tools. We analyzed the growth of leading companies operating in the marketplace using analytics tools such as Porter’s five power analysis, SWOT analysis, feasibility study and ROI analysis.

-Key Strategic Developments: This study includes key strategic developments in the market, including R & D, new product launch, M & A, contracting, cooperation, partnerships, joint ventures and regional growth of leading competitors in the market in global competitive markets.

-Key Market Features: A report evaluating key market characteristics including revenue, price, capacity, production utilization, total output, consumption, import / export, supply / demand, cost, market share, CAGR and gross margins. The study also provides a comprehensive study of key market dynamics and current trends, along with relevant market sectors and sub-sectors.

The study includes historic data from 2013 to 2018 and forecasts to 2025, which will be useful to industry executives, marketing, sales and product managers, consultants, analysts, and anyone looking for key industry data in easily accessible documentation. Make clearly presented reports valuable resources Tables and graphs.

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Some extract from Table of Contents
• Overview of Global Placenta Eye Cream Market
• Placenta Eye Cream Size (Sales Volume) Comparison by Type (2019-2025)
• Placenta Eye Cream Size (Consumption) and Market Share Comparison by Application (2019-2025)
• Placenta Eye Cream Size (Value) Comparison by Region (2019-2025)
• Placenta Eye Cream Sales, Revenue and Growth Rate (2019-2025)
• Placenta Eye Cream Competitive Situation and Trends
• Strategic proposal for estimating availability of core business segments
• Players/Suppliers High Performance Pigments Manufacturing Base Distribution, Sales Area, Product Type [, Anti-aging & Collagen Boosting]
• Analyze competitors, including all important parameters of Placenta Eye Cream
• Global Placenta Eye Cream Manufacturing Cost Analysis
• The most recent innovative headway and supply chain pattern mapping
• Marketing Strategy Analysis, Distributors/Traders

Check complete table of contents with list of table and figures @

Key questions
who are the Leading key players and what are their Key Business strategies in the Global Placenta Eye Cream market?
What are the key consequences of the five forces analysis of the Global Placenta Eye Cream market?
What are different opportunities and threats faced by the dealers in the Global Placenta Eye Cream market?
What are the strengths and weaknesses of the key vendors?

About Author:
HTF Market Report is a wholly owned brand of HTF market Intelligence Consulting Private Limited. HTF Market Report global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the “Accurate Forecast” in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their “Goals & Objectives”.

Contact US :
Craig Francis (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
Unit No. 429, Parsonage Road Edison, NJ
New Jersey USA – 08837
Phone: +1 (206) 317 1218
[email protected]

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This post was originally published on Health News Office

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Diseases & Disorders

Cancer Registry Software Market Estimated to High Growth in 2027 with key players: Onco, Inc, C/Net Solutions, Elekta AB, Rocky Mountain Cancer Data Systems, Electronic Registry Systems, Inc



Press Release
Cancer Registry Software Market to 2027

Cancer Registry Software Market to 2027

The Insight Partners published an Exclusive report on “Cancer Registry Software Market” delivering key insights and providing a competitive advantage to clients through a detailed report. The report contains 150 pages which highly exhibits on current market analysis scenario, upcoming as well as future opportunities, revenue growth, pricing and profitability.

The Cancer Registry Software Market is anticipated to grow in the forecast period owing to driving factors such as rising ubiquity of cancer, favorable government initiatives, rising use of cancer patient registry data for post marketing surveillance and increasing number of accountable care organizations. Nevertheless, privacy and data security related concerns and reluctance to adopt advanced solutions may restrict the growth of the market during the forecast period.

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 Key Players

  • Onco, Inc
  • C/Net Solutions
  • Elekta AB
  • Rocky Mountain Cancer Data Systems
  • Electronic Registry Systems, Inc
  • Mckesson Corporation
  • Ordinal Data, Inc
  • Conduent, Inc
  • IBM
  • Himagine solutions inc

Global Cancer Registry Software Market which has been compiled after an in-depth analysis of the market trends prevailing across five geographies (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). Various segments of the market such as type/components/ application/industry verticals/ end-users are analyzed with robust research methodology which includes three step process starting with extensive secondary research to gather data from company profiles, global/regional associations, trade journals, technical white papers, paid databases etc. followed by primary research (interviews) with industry experts/KOLs to gain their insights and views on current scenarios and future scope of the market as well as validating the secondary information, further internal statistical model is used to estimate the market size and forecasts till 2027.

Cancer Registry is a computerized database that uses software solutions to organize, collect and store data of the cancer patients and evaluate cancer-specific upshots, circumstances and drug/medical device exposure.

Cancer Registry Software Market – Global Analysis to 2027 is an expert compiled study which provides a holistic view of the market covering current trends and future scope with respect to product/service, the report also covers competitive analysis to understand the presence of key vendors in the companies by analyzing their product/services, key financial facts, details SWOT analysis and key development in last three years. Further chapter such as industry landscape and competitive landscape provides the reader with recent company level insights covering mergers and acquisitions, joint ventures, collaborations, new product developments/strategies taking place across the ecosystem. The chapters also evaluate the key vendors by mapping all the relevant products and services to exhibit the ranking/position of top 5 key vendors.

Table of Content:
Chapter 1. Methodology
Chapter 2. Executive Summary
Chapter 3. Cancer Registry Software Industry Insights
Chapter 4. Cancer Registry Software Market, By Technology
Chapter 5. Cancer Registry Software Market, By End-user
Chapter 6. Cancer Registry Software Market, By Region
Chapter 7. Company Profiles

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This post was originally published on Health News Office

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