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YouTube Stars Use Beauty Tutorials to Drive Millions of Sales for Skincare Products

This is how YouTube stars use beauty tutorials to drive millions of sales for skincare products

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How YouTube Stars Use Beauty Tutorials to Drive Millions of Sales for Skincare Products
YouTube beauty video screenshot (YouTube)
Press Release

Most expert internet entrepreneurs use YouTube to drive massive product sales. These internet marketers create video content that teaches viewers are something is done. And since people are naturally lazy at reading, they find it easy to watch videos. Product marketers exploit this rising human nature to produce educative videos that could be used to indirectly market relevant products.

Thousands of product marketers use YouTube to visually promote their products and services. And millions of internet users rely on YouTube videos to learn various skills and knowledge. To this extent, skincare experts create beauty video tutorials that influential vloggers promote to their unique audiences. Many of the videos introduce new beauty products or demonstrate how a particular skincare product is used.

A BBC News study examines how YouTube stars use beauty tutorials to drive huge product sales in the skincare industry among other related issues.

The United States Is the Highest Spender on Beauty Products

Worldwide, the skincare industry generated $45.5 billion in colored cosmetics sales in 2017. Industry experts estimate global sales will increase by 6% in 2018 with the United States leading others in beauty expenditure. According to market analyst Mintel, the 10 countries leading in skincare spending are in the following order –

  • United States
  • Japan
  • China
  • United Kingdom
  • South Korea
  • Brazil
  • Russia
  • Germany
  • France
  • Italy

The US is estimated to spend about $12.1 billion on make-up products and services in 2018.

Make-Up Brands Hire Influential YouTube Vloggers to Promote Their Products

More than one million beauty videos are watched every day on YouTube in 2018, encouraging skincare companies to team up with YouTube influencers. Beauty brands do this by –

  1. Paying vloggers to serve as brand ambassadors
  2. Buying mentions in related beauty video content
  3. Giving sample products for demonstration purposes in videos

To this extent, MAC Cosmetics employed the services of YouTuber Patrick Starr to promote their make-up collection launch to his 3.9 million YouTube subscribers. L’Oreal Paris has also used Rosie Bea and Jennie Jenkins among other YouTube stars to promote its beauty products.

Yuya, a 25-year-old Mexican is the world’s most famous beauty vlogger with over 21 million YouTube subscribers on her video channel. She uses her influence as a beauty expert to promote many skincare products while making money in the process. Zoella, a UK-based beauty vlogger is the second most popular skincare vlogger in the world with 12 million YouTube subscribers.

L’Oreal Group Is the Largest Cosmetics Company in the World Today

While women aged 16 and 45 are the most likely to buy make-up products, some beauty companies soar higher above others in terms of market share. The following four cosmetics companies top the list of the most valuable beauty brands in the world –

  • L’Oreal – with sales that exceeded $28.6 billion in 2017
  • Unilever
  • Procter & Gamble
  • Estee Lauder

Having acquired Urban Decay and NYX Cosmetics among other cosmetics brands, L’Oreal has now emerged as the largest cosmetics company in the world.

Some of the Most Popular Make-Up Products in the Market

There are hundreds of make-up products in the market today, but the most popular are the following –

  • Foundation
  • Concealers
  • Powders
  • Primers and highlighters
  • Lipsticks
  • Eye-shadows

“Young women have embraced new products, and are confident bringing them into their product repertoire; contouring, baking and strobing are all professional make-up techniques which have made their way into the consumer market thanks to YouTube tutorials,” said Charlotte Libby, global colour cosmetics analyst at Mintel.

This post was originally published on Health News Office

Nike Omedo is a dedicated news researcher. She has a degree in Mass Communication with 9 years news reporting experience. She loves to cover global health issues and personal health challenges.

Diseases & Disorders

Medical Tourism Market to Grasp $143.46 Bn by 2025 at 12.9% CAGR : AMR

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medical-tourism-market
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Availability and affordability of quality care, accessibility to information, and assistance & support from government agencies and organizations drive the growth in the global medical tourism market

Medical Tourism Market garnered $53.76 billion in 2017, and is expected to reach $143.46 billion by 2025, growing at a CAGR of 12.9% from 2018 to 2025.

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Key Market Players

Leading market players discussed in the research include Apollo Hospitals Enterprise Limited, Asian Heart Institute, Fortis Healthcare Limited, NTT Medical Center Tokyo, KPJ Healthcare Berhad, UZ Leuven, Seoul National University Hospital, Aditya Birla Memorial Hospital, Wooridul Spine Hospital, Prince Court Medical Centre, Barbados Fertility Center, and Samitivej PCL.

Availability and affordability of quality care, accessibility to information, and assistance & support from government agencies and organizations drive the growth in the market. However, limited coverage and lengthy reimbursements procedures of insurance players and difficulties related to travel, language barriers, documentation, and VISA approval restrain the market growth. Contrarily, overseas promotional offices and wide insurance network under insurance coverage open up new pathways in the industry.

Cosmetic treatment to continue its dominance throughout the forecast period

Cosmetic treatment contributed to more than two-fifths of the total market share in 2017 and is expected to continue its dominance throughout the forecast period. This is due to inclination toward cost-effective procedures that enforces people to travel to the places with inexpensive procedures. However, cancer treatment is expected to grow at the highest CAGR of 15.7% from 2018 to 2025, owing to increase in incidence of cancer across the world and less cost of advanced treatment options in various countries. The research also analyzes dental treatment, cardiovascular treatment, orthopedic treatment, neurological treatment, fertility treatment, and others.

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North America to maintain its leadership status throughout the forecast period

North America accounted for nearly one-third of the total market share in 2017 and will maintain its leadership status throughout the forecast period. This is due to availability of advanced specialized treatments for neurological, cancer, and cardiovascular ailments along with recent joint commission international (JCI) accreditations, which is considered as the gold standard in the global health care, given to hospitals. Asia-Pacific would witness the highest growth with a CAGR of 8.1% from 2017 to 2023, owing to significant low cost of treatment, tourism friendly nature of the countries, and less stringent regulations associated with cosmetic procedures. The report also discusses Europe and Latin America, Middle East, and Africa (LAMEA).

This post was originally published on Health News Office

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Fitness & Exercise

Patient Engagement Solutions Market 2019-2027; In-depth Analysis by Leading Players: GetWellNetwork, Inc,Lincor,Oneview Ltd,Orion Health group of companies,McKesson Corporation

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An exclusive Patient Engagement Solutions Market research report created through broad primary research (inputs from industry experts, companies, and stakeholders) and secondary research, the report aims to present the analysis of Global Patient Engagement Solutions Market by Type, By Application, By Region – North America, Europe, South America, Asia-Pacific, Middle East and Africa. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report also identifies and analyses the emerging trends along with major drivers, challenges and opportunities in the global Patient Engagement Solutions Market. Additionally, the report also highlights market entry strategies for various companies across the globe.

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Leading Patient Engagement Solutions Market Players:

  • GetWellNetwork, Inc
  • Lincor
  • Oneview Ltd
  • Orion Health group of companies
  • McKesson Corporation
  • Cerner Corporation
  • Allscripts
  • IBM
  • WelVU
  • Elsevier

Worldwide Patient Engagement Solutions Market Analysis to 2027 is a specialized and in-depth study of the Patient Engagement Solutions industry with a focus on the global market trend. The report aims to provide an overview of global Patient Engagement Solutions Market with detailed market segmentation by product/application and geography. The global Patient Engagement Solutions Market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the players and offers key trends and opportunities in the market.

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Patient Engagement Solutions Market based on product and application. It also provides market size and forecast till 2027 for overall Patient Engagement Solutions Market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM), which is later sub-segmented by respective countries and segments. The report evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend and provides exhaustive PEST analysis for all five regions.

Also, key Patient Engagement Solutions Market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years.

Reason to Buy
– Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global Patient Engagement Solutions Market
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– Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
– Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
– Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

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Fitness & Exercise

Disposable Gloves Market Statistics 2017-2023: Top Leading Companies Can Make This Smart Approach for Massive Growth

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Disposable Gloves Market
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The growth of the disposable gloves market is due to increased safety and hygiene concerns and is being industrialized in conjunction with advanced manufacturing technologies. Market participants have successfully developed gloves with a variety of properties, including higher resistance to chemicals, higher tear resistance, and limited thickness gloves, affecting the wearing and doffing process Is expected to provide significant opportunities for the growth of the disposable gloves industry.

The global Disposable Gloves Market is expected to reach $ 10,061.0 million by 2023 from $ 6,146.2 million in 2016, recording a CAGR of 7.5% during the forecast period.

The adoption of disposable gloves has increased over the years due to safety concerns and improved hygiene. In addition, coupled with technological advances, the increase in the number of end-users can help supplement market growth.

However, toxic reactions caused by high price competition between gloves and local manufacturers hinder the growth of the disposable gloves market. For example, accelerators and other chemicals used in the manufacture of latex and non-latex gloves cause allergic reactions such as irritant contact dermatitis. In addition, the introduction of disposable gloves in the undeveloped economy creates advantageous market opportunities.

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Disposable gloves are used at the time of medical examinations and procedures to ensure that there is no cross-contamination between a patient and a caregiver. The use of gloves prevents spreading of infection due to blood flow, pathogens, and other external factors.

The growth of the disposable gloves market is backed by factors such as the need for maintaining safety and hygiene in medical applications, improved healthcare practices, and the growing number of end-users such as healthcare, food industries, etc. However, the toxic reaction from certain gloves and competitive pricing offered by local manufacturers are likely to impede market growth. On the other hand, advancements in technology related to the development of novel disposable gloves are anticipated to provide great opportunities for the market players in the future.

The prime companies providing solutions in the global disposable gloves market are

  • Top Glove Corporation Berhad,
  • Supermax Corporation Berhad,
  • Semperit AG Holding,
  • Rubberex Corp. M Bhd,
  • Kossan Rubber Industries Bhd.,
  • Hartalega Holdings Berhad,
  • Dynarex Corporation,
  • Cardinal Health, Inc.,
  • Braun Melsungen AG,
  • Ansell Limited

Among the forms discussed, the powdered disposable gloves captured the largest market share in 2016 and are anticipated to maintain its lead throughout the forecast period. The segment is also likely to grow at the fastest CAGR of 4.9%.

Among the types, the non-powdered disposable gloves segment is likely to maintain its lead in terms of revenue, due to its benefits such as the lower risk of side effects. The segment is likely to grow at a CAGR of 11.7% during the forecast period, due to its higher adoption rate. Natural rubber gloves are the most popular gloves used and it is likely to experience a CAGR of 7.2% during the study period.

Medical gloves captured the highest market share in 2016, and it is expected to grow at a CAGR of 6.9% during the forecast period. This is due to the increased use of such gloves for medical examination activities. On the other hand, the high adoption of non-medical gloves in the foodservice industry and cleanroom activities is likely to propel the market for non-medical applications.

The market in North America is dominant, owing to new product innovations resulting from technological advancements in the region. The launch of advanced products such as puncture-resistant gloves, temperature-resistant gloves, and others has propelled the industry growth. Europe and Asia-Pacific together occupied for nearly half of the market share in 2015.

This post was originally published on Health News Office

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